Search Engine Optimisation is regarded as an online system that helps people to search for whatever they want online through any site with ease. This SEO makes it possible for major search terms to appear when related details are looked for online. One reason why SEO is regarded as a bullshit industry is because it looks very compacted online. It also slows the growth of a website and causes the owners of that website to earn less from it.
Another thing about SEO is that competition is relatively high, especially when online marketers notice that sales and leads on your site are becoming low, which is very discouraging. If you managed to be noticed on the internet by more than expected audience, you cannot be able to reduce your leads or sales to a shorter time if you have already developed them for a longer time.
We all wish to be successful but are following due process to avoid not meeting up with future terms. Yes, SEO will advertise your webpage to make it admirable for prospects who wish to work with you, but if you are unable to attend to all the prospect/sales, those customers will be disappointed. This is why SEO is regarded as a bullshit industry.