What is SEO? SEO otherwise known as search engine optimization simply refers to a method used in making websites to be easily displayed through an adaptive scheme that makes use of keywords. It is a concise scheme which aids in searching and discovering of web pages on various search engines used all around the world. Most social medial platforms make use of SEO in order to increase web traffic. SEO’s have become very popular, even to the extent that it has become a career path for those who specialize in the field.
The question then comes up, what is SMM? SMM otherwise known as social media marketing is a method of advertisement which is used by businesses to increase the sales of goods through the means of social media for the advertisement and sales of products. SMM is normally used to advertise, hence attracting customers to certain products sold by a certain business whether it be a small, medium-sized enterprise or a multi-million dollar conglomerate.
The major difference between SEO and SMM is that SEO increases the probability to which a web page is accessible, While SMM is a scheme for advertisement used to increase sales of products. The similarity between SEO and SMM is that they are both to increase or improve the number of visits to the website.