A keyword is a word that describes the content on a page best. This is the search term that you most want your page to ring for. Keywords are simply specific words that an individual puts into a search engine. SEO-Search engine maximization is the process of manipulating the internet presence of a page in search engines such as Google, this means that your content will be at the top of the list when a user looks up your keywords. SEO and Keywords are not the same thing, these two terms can be described as two sides of the same coin.
One important characteristic of SEO is the aspect of adding keywords to your content to enable searchability. These keywords are what inform search engines what your website entails, and convince them that your page is valuable when consumers search for those keywords. Accurate keywords largely affect the success of your page. Therefore, keyword research is a necessary aspect that can’t be overlooked.
Studying keyword requests regarding your goods and services helps you to not only know what terms, along with phrases to use when putting up your website, but it also helps you to understand your customers along with their distinctive demands.