Every work or activity has its equipment and logistics that have to be used for execution. For SEO, SEO tools are the most important items one would need for the undertaking. So then, what are SEO tools exactly? These are web services or programs that present to users certain resources for SEO.
Now, search engine optimization can be explained to a layman as adjustments or tweaks that are made to a site and everything pertaining to it in order for that site to rank high in search results. Logically, when a user searches for say an article on technology evolution, they are likely to choose between the top five to ten results that are returned by the search engine in use. This is what SEO tools help site owners achieve; high ranking of their sites in results. The resources found in SEO tools enable the user to remold their strategy and adjust some things in the management of their site. They also bring to the user’s knowledge what competitors are doing to improve the SEO of their sites by giving reports on how well the user can keep up with their competitors.
Some examples of SEO tools are: google search console, KW Finder, which focuses on keyword findings and SpyFu, known to help view the popularity of a keyword hence determining the ranking difficulty for it. MOZ pro, Ubersuggest, Woorank are other examples.
To sum up, there are numerous SEO tools at the disposal of site owners which when taken advantage of, can assist these website owners and their sites in ranking high on search engine results listings.