Search engine optimization is a method in which bloggers or website owners use search keywords as a criterion to bring traffic to their websites. By using certain words commonly used by users, there is a high tendency traffic is brought to the site or blog, this is the reason most bloggers and website owners use the search engine optimization.
What is misunderstood about search engine optimization is the fact that it often changes and doesn’t remain the same for a long period of time. Google has changed over some period of years, the method of using certain keywords to attract users to a site has proven to be a wrong strategy as Google has improved and has new features.
The method of attracting new users is not understood, the fact that principles tend to be very flexible, it changes after a certain period of time. Methods used to bring users to the site in a year might not necessarily produce the same amount of results when used in another year. Hyperlinks are a trusted way to build more traffic in which a link to a blog is posted on another blog as related searches. Links seem to be irrelevant compared to how they used to have advantages to website owners.